Singapore’s marketing industry continues to grow robustly with digital marketing and e-commerce trends taking the lead. Internally, the demand for marketing professionals with technology expertise is also spurred by the upward changes in consumer shopping behavior and the growing trend of developing in-house agency functions.
Amidst uncertain geopolitical conditions, how can they reap the benefits of the country's strong macroeconomic fundamentals, easing inflation, and the continued policy reform drives (e.g. Trabaho) of the current administration, to their advantage?
The Data & Cloud Tech Summit will capture disruptive trends for enterprises from two core technologies – analytics and cloudification – and will present learnings from various industry leaders who have successfully straddled the integration of data and cloud.